2016 Jeep Patriot Catalog

For the 2016 Jeep catalogs I worked on the Patriot book. This year we designed them in a way to help the dealer find relevant information faster when a buyer had specific questions.

"Look book up front, details in back". The front half of the book consists of full bleed images and high level copy. To get the buyer excited about the vehicle. The back half does all the "heavy lifting" with detailed vehicle information.

So when a dealer is asked a question about the engine. He/She already knows all that information is in the "drivetrain" section.

We also did a week long shoot in Michigan. From Traverse City to Drummond Island.