Uber Brand Evolution (On The Move)

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Uber Brand Evolution (On The Move) branding brand usa icon illustration uber newyork taxi driver poster

Earlier this year Uber contacted Studio-JQ to develop and explore their brand evolution. We worked closely together to look at new and exciting ways the brand can relate and compliment their audience in the best and most efficient way.

Unfortunately, the explorations didn't quite meet board expectations at that current time, even though the Art Director and Design Team thought there were some very interesting concepts. It was a pleasure to work with such a creative and inspiring team and do hope to work with them again in the near future.

All designs and images remain the property of Uber.

View the development work here

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