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Why you shouldn't rush branding

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Why you shouldn't rush branding thoughts identity design brand design knowledge branding digest blog focus lab

The short answer for why you should never rush branding is this: Your brand encompasses every touchpoint your organization has with its users. It will outlive any marketing campaign, website design, or even product UI.

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http://focuslabllc.com/digest/why-you-shouldnt-rush-branding

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