Pamoja Branding

Background:

There's a guy who is currently works and resides in a little village in Africa. He knows that this community is struggling to make a great influx of income so he had an idea that since this community is surrounded by organically grown coffee beans; he could sell it to the tech companies here in the north east. The money would then be invested in the community providing them with food, shelter and better living.

He likes the idea of having the outline of Africa in the background with the name 'Pamoja' which translates into 'together' in english.

My first initial designs shows this idea and the latter shows the different variations of how I interpreted the branding could be represented. Some of the researches that I completed in order to come up with these designs include looking at other coffee brands such as Nescafe, Kenco and Illy.

The packaging designs that these brands use include one similarity in common and that is the use of the colour red. There are other brands that have other colour commonalities such as using orange and gold which I tried to implement on some of the variations.