HERMO Shirt Manufacture / Rebrand / Logotype

Complete project on behance:
https://www.behance.net/gallery/54406569/HERMO-Shirt-Manufacture

Founded in 1972, Hermo is a shirt manufacturing company, which mainly produces men's shirts with the purposre of creating high-quality men’s clothing at a competitive price, with a particular focus on custom-fit. Attention to detail, accuracy and precision in the precious hands of expert tailors are a symbol of the excellence of the Italian craftsmanship. The brand was redesigned taking into consideration the quality of the product without overlooking its not excessive price range. We designed a new logotype not much different from the previous one, but more modern, more manly, more balanced. Also the new Blue is more fresh and distinctive from the previous one.