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I was commissioned by brand design director Don Ciuchete to develop his personal logo. The double-headed paun turned out to be in perfect synch with his rich family heritage, which was one of our main objectives during pre-design stage.
After trying out some fancy detailed heraldic family crests which looked really fine, we decided to strip all the details & non-essentials and stick with the solid shape logo instead.
Some perspective views from black & white laser printer
Somehow designing an identity for creative directors and agencies always seems like quite some challenge. But not this time, because Don gave me Carte blanche and completely trusted my guts on this, along with a few directions and some written pages about his background and heritage.
I really enjoyed working with Don on his personal mark. He turned out to be the most easy-going client throughout the whole stage. Thanks Don, you know the pleasure was on my side ;)
Being the last wrapped-up project before the Holidays, I wish you all a Merry Christmas and a Very Healthy Creative 2012!
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