People tend to buy products that reflect an image of what they want to be which is conveyed only when the product is well branded. Packaging design plays a vital role in increasing the sale and is the first point of contact with the customer’s and the product.
Cooper Corp is a leading and developing engine manufacturer, who learned the importance and need for Packaging design and unique brochures to increase their sales and hence they chose ReelSlug to help them in the most creative way. A spiffy Packaging design make a customer try a new product line even if they are unaware of the product or brand. It is the most important element in a product launch or a re- launch – it is design that has to function and look appealing at the same time.
Our mavericks known to give their best, played with their creativity without compromising on the rules of the packaging and came up with a beautiful packaging design, attractive and functional. The main elements kept in mind was protection, materials that keep the product safe while transportation and the overall look of the package.
See full project here - http://reelslug.com/workfolio-posts/packaging-design-communication-design/