Lift Labs Branding
A logo concept developed for a local science lab. Focusing on research into pediatric pain, it was important for us to keep this top of mind while navigating the logo design process.
Our primary goals were to be fun, light, approachable and colorful with the visuals. By aiming for an organic, non-geometric approach we were able to accomplish this. In addition, creating the circular shape around the logo itself communicates protection, comfort and continuity.
Using the “L” as a platform for the other letters bolsters the idea of a positive, upward trend; a “lift.”
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