Took a slight different route on creating this word mark for LITE. Started building the foundation with the pen-tool set on stroke, worked quite well but the type lacked his stylish factor so I decided to outline the strokes and make certain strokes and curves thinner which resulted in a more unique character. Attached an example which I think makes it bit more clear what I mean.

Connect and run all your business together with Lite, from managing your team to communication with customers, from day-to-day tasking to forward forecasting, from invoicing to getting paid, lite integrates it all in one place.


Posted on Jun 21, 2017
Paul von Excite
Available for new logo, type and lettering projects ↘

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