Keaton Taylor

More editorial look and feel for The Kitchn

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More editorial look and feel for The Kitchn startuppy things kpi analytics ux design product editorial

In our relentless chase to try and get the hell out of the Our reader's way and let them read, we're testing a new treatment on one of our most popular features. On ApartmentTherapy.com this equivalent area in the before the image has an astronomical CTR (click through rate). What it also has is a propensity to stop\ a skimming reader dead in her tracks. We're building content and we want our readers to be able to consume that and grow from it, so we're moving to a more reader focused suggested content module.

Our hope is that what we might lose in Clicks we'll gain in trust and positive experience for our readers.

Thanks for looking.

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