Gernot Hoebel

Gernot Hoebel is a consultant for Change Management at the German bank “Sparkasse”. Here’s one part of the visual appearance system I created for him.

SPECIALTIES OF THE BRIEF
— Relationship with the Sparkasse should be recognizable (have a look at the Sparkasse logo).
— It’s about understanding and evolving how people think to make a sustainable impact within the company.
— “If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” (Antoine de Saint-Exupéry)