I wanted to wrestle El Marko from its past of being too closely aligned to Zorro. I left the bold "M" red to satisfy the purists, but
made the marker part of the logo.

El Marko doesn't have its own Wikipedia page, but here is a bit about the brand:

http://www.brandlandusa.com/2008/05/20/where-is-flairs-elmarko/

Posted on Jun 6, 2017
Josh Line
Design experiments

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