Netcracker Brand
Netcracker needed a new brand and a new marketing strategy. Netcracker leadership approached Maark with an aggressive timeline of less than five months for its digital transformation. And, from brand to back-end, we helped a new Netcracker emerge. We created a brand with the Focused Forward concept at its core, one that was built to communicate forward motion and Netcracker's unique story to the market. We designed a new identity and a visual system and wrapped it into a brand guideline that included all of the elements needed to tell the Netcracker story consistently across physical and digital media.