PLATFORM Lukáš Straňák

The Importance of Emotional Connection

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People connect faces with emotions. If we see someone on the street we do not like, it will cause us to feel negative emotions. People often say they have a good memory for faces. This is because nothing can create such an emotional connection as people. It is scientifically proven that newborns imitate human expressions the day after birth. This means that people respond to facial expressions long before they learn to communicate. People are able to recognize a face, even in the things around them. This is exactly the strategy we will discuss - your product may not have anything to do with a person, but that does not prevent you from associating it with personality. Personality is a platform for emotions.

Read the latest blog post The Importance of Emotional Connection on our website.

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