OUT is an activity park located across the UK that provides customers with a variety of activities to do outdoors. To accompany the established activity park I designed the company a logo which would be the face of the brand and a website to engage and attract more customers. The website will also bring the activity park into the modern era and allow their customers to book online at their own convenience. Due to there being no existing branding I was given a blank slate, giving me full control over the direction of the brand. As the main aim of having an online presence was to attract more schools I decided to make the brand have a fun and vibrate feel towards it. I achieved this through making illustrations a big part of the brand and using colours and typography that had character. By having a logo and website OUT will now be able to continue to optimise their brand to expand.
// This is a concept design created as part of my University coursework and not a real company.
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