POPTIMISM! Badges

At Target, we just launched a new summer brand, POPTIMISM!, which I was lead designer on. The brand has killer photography and is a colorful overload filled with little surprises all over the package.

One of my favorite elements is the little badges located on the back of the packages.

Copywriter: Jennie Betchwars
ACD: Missy Wilson
SCD: David Hartman

You can see a bigger peek of the brand and all the credits here: https://www.instagram.com/p/BUUmnYfB6zK/?taken-by=ashleyhohnstein