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I'm working to design our blog, and before getting to the above result, I set a few key objectives that I want to achieve. Based on our branding strategy, the design should strive to offer at least the following things:
– flexibility: to be able to create image-based articles as well as short stories without any graphics, so each of our team members can easily jump in and share their opinions.
- playfulness: to stick with our values, I illustrate this aspect by using all four branding colors consequently.
- clear structure: the content strategy will focus on four areas to cover all our activity (design, support, culture, product).
- authors credits: it's important for our values that each article it's committed by one person, not written in the name of the company.
It's still a work-in-progress, but you can find a live preview on https://pixelgrade.com/blog/ — hope you like it. Any feedback, ideas or suggestions are appreciated! :)