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Social proof has been termed the new marketing and is becoming increasingly more important for conversions on the web. In his book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini describes social proof as “the tendency to see an action as more appropriate when others are doing it.” Additionally, Dr. Cialdini claims social proof is more powerful when we’re uncertain what to do, which can be an especially powerful tool for new startups, as their offering is largely untested.
Social proof is essentially a tool that lets your customers build trust in your offerings. You do not spend a lot of time on gimmicks and campaigns many customers see through, rather you let them believe what others have to say about you.
Read the latest blog post The importance of Social Proof for Conversion Rate on our website.
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