Stanford's PharmGKB.org Website + Application
We're excited to launch the redesign of Stanford's PharmGKB web app for medical researchers, clinicians and the general public. Stanford holds the largest database of pharmacogenomics information in the U.S and is used daily by researchers and clinicians to find the best drug treatments for patients.
TLDR: Pharmacogenomics is personalized medicine based on your unique DNA and response to certain medications and medication combinations. Getting a treatment suited to you allows fast tracking recovery and avoiding potentially fatal interactions, allergic reactions and other 'try as you go' treatment plans.
My role:
User Research included time spent on the Stanford campus and hospital with doctors, clinicians, researchers and RN's to gain understanding of their needs, identify patterns and user signals to guide the redesign
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Design of low and medium fidelity wireframes
Usability testing + improved iterations based on learnings
High fidelity prototypes including final visual design and animations.
Dev handoff including dev ready Figma files and documentation + design system.
QA and browser compatibility testing pre-launch
Worked cross functionally with Stanford's team and our own team of engineers, data scientists, marketers and stakeholders to deliver a new web app that was faster, more intuitive, user-centric based on personas/jobs to be done, visually appealing and scalable to accommodate the new research data constantly being added.
The problem:
Stanford has the largest collection of pharmacogenomic data in the U.S. but the original web app was antiquated, hard to use, hard to maintain, unable to scale with increased data, very time consuming to use and visually unappealing
Outcome:
During usability testing of the staging redesign (later confirmed again with quantitive data) we delivered a site that allowed researchers to add information saving on average 12 minutes per report added.
Doctors were able to find what they were looking for (and easily find it again) with the new interface saving on average 22 seconds per query.
The new CMS made it easy for Stanford's team to update featured material and content on the homepage and other secondary and tertiary pages
Lots of "thank you's!" and smiles from daily users of the web app.
An unknown number of lives saved and faster recoveries due to use of the web app and information it conveys to doctors, clinicians and RN's.
Website: https://www.pharmgkb.org