Biker Meetups Logo Design

Biker Meetups is a startup creating a platform for the organization of motorcycle rides and events. The founder asked to work with me to design a logo that'll help collect brand equity and stay relevant as the company evolves and grows.

Objective: Craft a smart mark that welcomed target audiences (veteran and casual motorcycle owners alike) and felt trustworthy.
Primary keywords: friendly, relatable, modern
Secondary keywords: active, diverse, smart

Since this startup aims to become a pathway to better biking experiences for today's bikers, I took inspiration from bike club jackets and road signage for the shape and fonts. Familiarity was the aim there. The "x" mark at the top symbolizes people coming together to build community and celebrate common interests. Think "X marks the spot."

I'll soon update the shot with a full exploration of the logo, how it works and the meaning of all its parts. Thanks for taking a look!