Viva Key - Branding and Ux/UI

The proposal was to innovate and at the same time be in parallel with a
World of possibilities brought about by the product proposal and
brand.

Using the defined name of Viva Key, we had the first challenge
Able to meet all the required pillars, such as: Modernity,
Practicality, safety, connected and integrated.

A brand that is young and also timeless, that breathes
Innovation and not be left with an air only technology, because
Our audience based on the Naming created, should feel at home
Because the sonority "Live Here" refers to something human, organic,
Close and mostly charismatic.

Make a service / product an innovative and human ideology
Was the main fuel of the project, which more than just
A brand, has as essential characteristic a language
A way of communicating with the world.

The immersion made to understand both the project and the public
In time that I consider a record to be born that speaks to the
360 language, for everyone and connected.

Posted on May 24, 2017

More by Lucian Prado

View profile