BrewArt was launching with 40 beer recipes, I needed a way to visually represent these in the Brewart store and in the App. The initial idea was to create a labelling system based on the style of beer, e.g. a light lager we would represent as ll or an Indian Pale Ale with the expected IPA.
By using attractive artwork the aim was to subconsciously leverage recognition of favourite beer brands to bridge that gap for consumers and have them understand they can brew their own favourite beer style - right in their own home.
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