Archived logo design for a brand I have came up for an iPhone app being bundle of various games.
Lettering concept was to give that “jelly” feel to it, using full color spectrum with delicate transparency between letters as well as bringing some historic gaming "icons" into the shapes mix - can you spot Pacman and Asteroids inspirations? :)
All shapes custom-made from paper sketches, taken to Illustrator for vectors and final coloring. Animation done in Flash.
You can check final animation on Vimeo, ping me on Twitter if you would like the fla of it - good animation source to learn from (was a bit tricky to animate with all those transparency overlays :)
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