One of the main aims of Sally's rebrand was to create a flexible system, something she could change depending on the circumstances (i.e. a different logo for the website compared to her Keynote slides) but still remain part of the brand.
Creating the rules of the system was challenging; I experimented with changing the waves colours, the colours of the fill and the direction of the waves. This animation shows the different options we decided on when changing the colours.
A full in depth case study can be found over on my Medium - https://medium.com/@KatherineCory/designing-a-brand-for-records-sound-the-same-fba8ea29526e
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