Kristal Melson


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#WhatYouMakeOfit flexible identity logo coworking

Flexible logo system inspired by Marshall Mcluhan's quote "We shape our tools and thereafter our tools shape us."

I felt the same sentiment should be applied to coworking,
where the people make the space, shape its culture - a space is what you make of it.

Its more than a graphic that looks like a floor plan, rather its an idea of endless possibilities.

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