Brand Identity: Phixflow
Brand identity refresh for data and business process specialists, Phixflow. Part of a wider web design project.
We opted for an all caps approach to give the design a denser and wider footprint which makes it stand out more than 'camel case' (as was used previously) and increases legibility and recognition.
We explored various modern typefaces, ultimately choosing Aktiv Grotesk to convey authority, maturity and expertise with an underlying modern tone.
Full Case Study at: http://www.onespacemedia.com/projects/digital-transformation-data-powerhouse
aktiv grotesk
blue
brand desigin
branding
colour
font
green
logo
logo design
sans serif
type
typography
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Posted on
May 1, 2017
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