Allan Peters


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Heartland flag stripes communication fiber wi-fi sunset field process sketches identity logo

About a year ago, Farmer's Mutual Telephone Company contacted us and said they needed a new name and a new logo. They're a Co-op communication company out of Jesup Iowa founded in 1902. Farmers needed a new name and look that was modern and that matched their current technological offerings. They also wanted to hold onto their farm owned roots.
What I've shared here is the final name and logo system as well as a my favorite sketches from the process and two of the other logo system options.

If you're interested in working with us, visit our site:

Thanks for looking.

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