Mintent Re-brand

Mintent (previously Marketing.AI) is a premium content marketing automation platform. Their previous brand name, logo, and website all suffered from being generic and unmemorable.

The new Mintent identity creates a modern, iconic, and distinct identity to build on. The new name is a made-up word that combines the words Marketing + Intent. Their platform fuels intentional, strategic content marketing. The new logo depicts: 1) a box which symbolizes the idea of a platform 2) a speech bubble which is relevant to content development and distribution 3) a wireframe up the middle of the box to convey order and distribution 4) a mint leaf which symbolizes growth and freshness