Mintent Re-brand

Mintent (previously Marketing.AI) is a premium content marketing automation platform. Their previous brand name, logo, and website all suffered from being generic and unmemorable.

See full behance post here: https://www.behance.net/gallery/52050703/Mintent-Re-Brand

The new Mintent identity creates a modern, iconic, and distinct identity to build on.
The new name is a made-up word that combines the words Marketing + Intent. Their platform fuels intentional, strategic content marketing.

The new logo depicts:
1) a box which symbolizes the idea of a platform
2) a speech bubble which is relevant to content development and distribution
3) a wireframe up the middle of the box to convey order and distribution
4) a mint leaf which symbolizes growth and freshness

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