User Persona

Personas are a major asset in the creation of a new product. You sift through data, conduct interviews, and make a few educated guesses about your users—then verify them inch by inch until you create a document that can double as a communication tool. Displayed is one in a series of personas created for a B2B business featuring both clients and professional advisors.

PSA: Remember that personas are never done. They should evolve with your knowledge of the user!

Role on Project: Senior UX Designer