Alexandre Ribeiro

Interessa | Brand Utility Agency | 05

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Interessa | Brand Utility Agency | 05 presentation stationary image manipulation e-publishing publishing visual identity brand identity

Challenge:
Develop the enterprise's visual identity, based on the strategy and brand stance previously determined by the staff.

Solution:
After reading carefully and being immersed at the company's brand strategy, I determined its visual language through the technical-formal elements (design principles and composition settings) and aesthetic-formal elements (text, non-text and mix components) of visual language theory.


Interessa © 2012.
Alexandre Ribeiro Costa, Intellectual property (IP) 2012.

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