Market Day IPA 16 oz. Beer Can

Last minute 16 oz. beer can design for our awesome friends at Eastern Market Brewing Co. They asked us to expand on our previous designs with a can for their special, ever-changing Market Day IPA. It'll be brewed with different fresh ingredients from the market. Always something new with those guys! These cans will be labeled with a sharpie, filled and sealed at the brewery on the spot.

This wouldn't be possible without the constant feedback and positivity from everyone at the office, and special shoutout to Danny Jacobs for his work on the original elephant-centric super fun brand and providing a wide array of icons (like the hops) for us to play with. Take an extra peek at the detail shot to see how the hops will shine through the white under-printing and glisten a little bit. Built off of the same grid as the "Big Copy" can for EMBC.