YellowDog logo redesign

Shot yellowdog logo web 2012

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working on a new logo concept for my little agency. Current logo is attached. I'm trying to take it back to more of a "hand-crafted", small studio feel. I probably should illustrate a custom ampersand, but i've always liked the classic Hoefler one, and I do want it to be recognizable as an ampersand. All feedback is welcome and appreciated.

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