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Early 2016, both @Danny Giebe and I were working on a mobile step counter that was commissioned by a large German electricity provider. The mobile app was part of a larger campaign.
New users are sent through the onboarding flow, where they can subscribe to a newsletter, connect the app to Apple Health and enter their customer ID. For each step, we created an icon/illustration to make the journey more pleasing, but that remained quiet to not draw away from the actual action.
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