Uber Bryant Jow

Beacon

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Beacon spectrum interaction motion uber color picker beacon

Uber Beacon is a device that goes on a driver’s windshield and uses color-pairing technology to help drivers and riders more quickly connect at night, particularly at crowded venues. With this technology, riders can personalize their pickup by selecting from an endless number of colors for the Beacon to glow on their driver’s vehicle.

Designed at Uber with John Badalamenti

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