Jack Baker

Element Design

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Element Design logo design new

Within my second year of university, I was tasked along with a group of six to build a design agency which we would be graded on. Our group called our company Element and so I designed a quick logo draft to express my idea.

Layering each letter over each other with some opacity represents different things;

Colours - Represent each member's individuality in the group and our specialties

Opacity - Represents our connectivity and that our agency was fluid allowing anyone to assume different tasks which out being confined to a specialty.

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