Rob Clarke

The Mayfair

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The Mayfair serifs letters identity font bespoke lettering branding type typography logotype logo

Part of a logo that sadly didn't see the light of day due to lack of funding/internal politics.

I hate it when this happens… even though you get paid for your time, a lot of the energy that goes towards it is the thought of seeing it live.

It's an odd feeling when told a logo has been pulled – a bit like having something stolen or being gazumped last minute.

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