Gabrielle – Beauty Sylist
Gabrielle is a beauty stylist mainly targeting people of colour. The client wanted the branding to be airy and refreshing - representing the quality of her service.
Four hours into beauty product windowshopping, youtube makeup tutorials and learning why women even wear make up, I found out that indeed a fresh, and also playful visual style would help the client stand out.
Meanwhile other makeup brands tend to feature dark and overpowering imagery.
Here’s some work-in-progress for the promotional material...
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