Rob Clarke

Si…Si…Si…San Miguel

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Si…Si…Si…San Miguel beer letters identity font bespoke lettering branding type typography logotype logo

Exploration of the San Miguel logo. 3 of many variants looking at adding more traditional detail through to simplification of the forms… It doesn't look like any of mine were used in the end.

It's great to work on large brands (especially beer) but sucks arse when the design group either don't come back to you or it gets fiddled about with by someone else.

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