Benji Haselhurst

Don't Be a Dinosaur

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Don't Be a Dinosaur university of florida motion graphic dinosaur astronaut illustration animation

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Our friends at the University of Florida’s Student Affairs were switching to a new platform for calendars and internal communications. Nobody likes dealing with that sort of technical housekeeping, but if people didn't make the switch they would lose access to important information. So @Parisleaf created a digital and print campaign that would make people sit up and take notice, show that the switch would only take a few minutes, and maybe elicit a little chuckle or two. We wrote punchy, downright silly copy along with vibrant and engaging illustrations that walked the line between UF brand standards and a clunky 80's tech/arcade vibe.

Shoutout and many thanks to @Shane Buchan for bringing my illustrations to life and animating the bejeezes out of them, @Matt Steel for his perspicacious creative direction and Larry Werner for spinning these ideas into palpable yarns with me.

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