The final logo rebrand for our client Bikram Yoga Irvine. This studio only practices the original 90 minute session of poses and it's one of the reasons they are so popular with their following. We wanted to emphasize that in the new sleeker brand (expand the attachment to see how!). The old brand was very low brow, comedic, and cheeky. They wanted to keep the cheekiness in the voice of the brand and go in a sleeker direction aesthetically.

Posted on Mar 21, 2017
Hoodzpah
Brand Identity and Type Design for oohs and aaahs

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