Hannah Jor

Arnold Palmer Long Form

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Arnold Palmer Long Form drink sports biography tribute golf branding art direction visual long form arnold palmer pga tour

Whether it's the professional golfer or the drink, everyone’s heard the name Arnold Palmer at some point. PGA Tour, one of the largest North American organizer’s of flagship professional golf tours, sought to pay tribute to the late Arnold Palmer by writing a biography of his life and his contribution to the sports community. PGA Tour reached out to Omnigon to execute on this vision, and I was assigned as the design lead for this project.

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http://www.pgatour.com/long-form/2017/02/28/arnold-palmer-arnies-army.html

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