Parisleaf Shane Buchan

Don't Be a Dinosaur

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Don't Be a Dinosaur student affairs university of florida flower astronaut dinosaur animation graphic motion

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Our friends at the University of Florida’s Student Affairs were switching to a new platform for calendars and internal communications. Nobody likes dealing with that sort of technical housekeeping, but if people didn't make the switch they would lose access to important information. So we created a digital and print campaign that would make people sit up and take notice, show that the switch would only take a few minutes, and maybe elicit a little chuckle or two. We wrote punchy, downright silly copy along with vibrant and engaging illustrations that walked the line between UF brand standards and a clunky 80's tech/arcade vibe.

Really enjoyed bringing these to life! Check out the attachments for closeups. Kudos to @Benji Haselhurst on the dope illustrations.

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