This is the result of a user research exercise. Me (and my team) analyzed all the customer journey, personas, his pains & earnings, empathy maps and finally defined the design challenge: How could the user spend money while moving on public transport?
Visually exploring a conversational interface between a product and the user. Imagining what a personal assistant might say.
By using “your” in an interface, it implies that the product is talking with you. It’s almost as if the product is your personal assistant, helping you get something done. --John Saito
Imprescindible read 👉 https://medium.com/@jsaito/is-this-my-interface-or-yours-b09a7a795256
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