Toronto Maple Leafs centennial logo concept

in 2014 I was hired by the MLSE to design the centennial logo for the Toronto Maple Leafs. This was one of 3 concepts I finalized. Unfortunately between that time and this year they switched directions with a team branding overhaul. read my blog post here sharing more of the process. http://www.link-creative.com/maple-leafs-centennial-concept/