Brian Powers

Madison Reed Packaging

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Madison Reed Packaging packaging

I haven't designed much packaging in my career but really enjoy it - it's both conceptual and technical. I wanted to elevate the packaging direction of Madison Reed, a luxury haircare brand. I chose a stark palette of black, white and grays, with a bit of silver to help position the brand as premium. This also allowed for the color of the actual product (and what it does to your hair) to stand out.

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