After such a long time it went live.

Taj has ask us to reimagine the complete digital experience for Taj consumers and to us it was not just about a great digital experience, it was about elevating the Taj experience
through digital.

Right from discovery, strategy to development was done by the Sapient India Studio. I was involved in discovery, strategy and the initial and final design phase (6 months) where we have explored multiple design direction for the Taj Group and the three
sub brands. After putting all our great efforts it also got recognised with best design awards.


Kuntal Chakraborty
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