For Bottle Logic's new can series, we wanted to transport beer drinkers back to simpler times — when you and your friends couldn't wait for the next video game to come out. You'd cut out of school on Friday, grab the latest strategy guide, order a pizza and play video games until you dreamed in 8-bit.
It's the same way Bottle Logic's brewers view these beers — fun to brew and an escape from their more complex beers. The plan is to release these beers quickly and often, so we needed a strategy to create these can wraps fast and without the fuss. We decided to create a large bank of "sticker" art that we can remix with each release. Hit the attachment for a larger view.
