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Tissé, which literally translates ‘woven’ in French, is a women’s clothing company whose mission is to provide stylish products at affordable prices. The concept behind the Tissé mark was to demonstrate connectivity. The converging strands insinuate being woven together.
The rounded edges of the type and mark communicate approachability and friendliness. Additionally, the color purple was chosen to represent Tissé due to its psychological associations with femininity, royalty, luxury, which are reflective of Tissé’s target market.
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