Dan Edwards

SÜFA - A netmag project

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SÜFA - A netmag project ecommerce store web design design challenge sofa

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I was asked by net magazine to take part in a design challenge, the brief was to design a furniture store. Here's my contribution.

"SÜFA is a premium furniture store that specialises in unique items made by designers from all over the world. I wanted to focus on discovery, so the platform would be mainly focussed on using search to find products. This could be done using a variety of search terms, such as ‘sofa’, ‘Swedish’, ‘blue’ that would then return items based around those terms. I wanted the customer to know who designed each product and have included this information on the search results along with the product information. The idea is that on the product detail page a customer read more about the designer in further detail.

Along with search I wanted there to be a simple ‘browse collections’ function which would allow the customer to browse specific items such as Sofas, Chairs, Tables and more with further refinement being done via search and filtering.

I wanted to use bold colours and photography to really bring a fun and energetic feel to the site."

Read more in the latest issue of net magazine (Issue 291)

Note: Images were provided by Made.com for publication in this issue.

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