This is another route for our pitch for an airline company in the region. It includes microsite and a mobile app.
We focused on a simple reality of the region: the calendar year sees a plethora of public holidays which more often than not transform into long 4-5 day weekends.
Our idea was to position Bahrain as the perfect destination to fly into for a quick getaway. And the proposition is compelling. Bahrain offers visa-free travel for a majority of GCC & Middle East countries. It’s a short flight away. And it provides the ideal mix of modern and traditional experiences depending on the time of year.
So why not develop a calendar of short getaways planned around all that Bahrain has to offer and portray Bahrain International Airport as the start of that adventure.
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